I first met Dr. Joe Cincotta when he was the head of Product Development for John Frieda Professional Hair Care. Joe was the “genius” behind the groundbreaking Frizz-Ease, Sheer Blonde and Beach Blonde ranges….award-winning products that completely revolutionised the beauty industry.
So when my skin started to show signs of ageing and I couldn’t find any skin care products that REALLY MADE A NOTICEABLE DIFFERENCE, I went straight to Dr. Joe.
“Help!” I said, “I am loading on all the best moisturisers money can buy and I don’t see any improvement!”
Joe said that one of the main reasons why skin starts to show signs of ageing is due to the loss of skin’s natural sebum…its oils. These oils keep the skin looking supple, plump and fresh. In order to effectively combat the signs of ageing it is critical to try to replace the natural sebum first and foremost.
Off he went to the lab! After endless trials, the result was the innovation of Youth Juice….one of the most powerful “secret weapons” in my Time Bomb anti-ageing skin care range. A delightfully light blend of olive, kukui, avocado and jojoba oils, enriched with Vitamins E and C, Youth Juice mimics natural sebum and is a serious “quencher” for my dry skin. What makes it a “genius Joe” product is that this particular blend of oils has a molecular structure that allows it to penetrate deeply….unlike most other oils that just sit on your skin, looking and feeling greasy. The key is to apply it BEFORE a moisturizing cream so it can penetrate deeply. (In fact, Dr. Joe formulated Time Bomb Glory Days day cream and Flashback night cream to actually “seal in” Youth Juice oils for even more powerful and noticeable results.)
Joe’s way of thinking about skin care problems is so different, and his ability to explain his innovative solutions in simple terms is so good that beauty editors everywhere have him on speed dial! So of course, he is my featured guest speaker on QVC sessions where he can share the “smart science” behind Time Bomb formulations.
Tune in to my next show 8th October to get to know “Genius Joe”!